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7 reasons why social media marketing should be part of your brand plan

Yes, we know that for many it is obvious, but the reality is that although social networks have become a fundamental part of the relationship between users and between brands-users, the importance of these platforms is not always measured. Yes, we know that for many it is obvious, but the reality is that although social networks have become a fundamental part of the relationship between users and between brands-users, the importance of these platforms is not always measured. And, since its emergence more than two decades ago, scenarios such as Six Degrees, MySpace, Hi5 , and later with the evolution to networks such as Facebook and Twitter , until reaching the most popular today such as Instagram and TikTok , were gaining a lot of popularity among people, which opened a great window of opportunity for marketing.

There are currently more than 3,484 million social media users globally, according to data from We Are Social and Hootsuite; In Mexico alone there are more Benin Mobile Database than 83 million. Why? Although in the last year (or a little more) social networks have not gone through their highest level of popularity due to several cases of exposure of information and personal data of users, the reality is that they have not left and probably will not leave of people’s lives in a long time.

Here are some data from Sprout Social about the use of social networks:
Despite Cambridge Analytica, Facebook remains the most powerful social network with more than 2.38 billion users globally. In fact, ta bien is the one most chosen by advertisers; according to Sprout Social 97 percent of them see it as their most used and most useful social media platform. But, we must follow Instagram carefully, we have already talked about its appeal to young audiences such as generation Z and millennials, in fact 72 percent of adolescents say they use the photo and video app.

Benin Mobile Database

According to the firm specializing in social media management, brand promotion and analysis, for 83 percent of marketers Instagram ranks second on Facebook. It is a fact that Menlo Park dominates in social media FB, IG and WhatsApp has a great potential reach in audiences, however, networks like Twitter may not have as much user base, but it is likely that they will be equally relevant; 88 percent Brother Cell Phone List of social advertisers use it. Be careful with other types of apps, it is clear that there are audiences with specific interests, in fact, the analyzes indicate that LinkedIn performs 277 percent better than Facebook and Twitter when it comes to generating conversions from visitor to prospect.
To this must be added the growth of TikTok, which has already been downloaded more than one billion times and has more than 500 million monthly active users.

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