Shortly after the launch, Frankwatching editor Tineke concluded in this article that you didn’t have to rush it just yet . Web Stories were still in beta at the time, but that wasn’t the main reason. She places the development against the background of a larger shift that is taking place at Google, in […]
mijanbokul
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They first popped up a year or two ago, Google Web Stories. Google’s response to the success of Instagram Stories and TikTok videos and their attempt to include these short form videos on their search results page. Although the first stories soon follow, especially in the US, the content format is not […]
All in all, the concept of Podimo is not bad and it is not an unexpect development that podcasts disappear behind a paywall. But there is still plenty of room for improvement. And that is allow, because Podimo is the first on the Dutch market to put podcasts behind the […]
Also notable is that some exclusive podcasts include a video of the episode that you can view or hide while listening. Videos with podcasts are not new. But where you previously had to watch that video on a different platform, you can now do so in the same app. All in all, […]
At the bottom you will find a button to adjust your interests that should influence the content that you are recommended. Striking: after adjusting my interests I do not see any changes in the overview. Another thing that stands out is the center tab icon, which reminds me of the […]
In the run-up to the launch, loyal podcast listeners were told in podcast episodes of, among others, POM (Podcast about Media) and Man man man, the podcast that the shows were moving to Podimo. Since mid-April, many of Day and Night Media’s productions have been exclusive and can be listen to […]
Is your website ready for a breath of fresh air? Then it is wise to include the principles of user experience (UX) and user interface (UI) in the design process. These concepts are the building blocks of your new website. But what exactly do they mean? The user experience provides a pleasant […]
The form has to do with the scanability and thus the structure of complete texts, paragraphs and sentences. The style depends on the brand/core values, the identity and the desired image of the organization. The content is about making choices: what content do you offer during the different phases of the customer […]
You can map the current text level in different ways. If you want to do a baseline measurement to arrive at a blueprint, these are the most important questions to answer: What is going well in our current texts? (And why?) What could/should be done better in our current texts? (And why?) How […]
In short, in order to grow as a brand, it is important that your brand is considered in relevant buying situations. You achieve this by communicating consistently over a longer period of time. Then, by means of good physical availability, make it as easy as possible to be bought in those relevant […]
Good online visibility and findability also help to increase your physical availability. The better you can be found online as a brand in the relevant buying situation, the easier you make it to be considered and bought. Take a brand in nutritional supplements. Depending on the need, you can place these in […]
‘99.9% of the time, people don’t give a shit about your brand’ is the famous quote by Adam Ferrier. All the more important to know how to ensure that your brand is top of mind in the short period that a consumer does find a brand important. In this article 4 must- dos on […]
Do not make a maze of your website. UX experts have the maxim that you should find all the information on a website within three clicks. Little scrolling is a nice side effect for the visitor, but focus on the menu structure in the first place. This will certainly improve the user experience […]
Is your website ready for a breath of fresh air? Then it is wise to include the principles of user experience (UX) and user interface (UI) in the design process. These concepts are the building blocks of your new website. But what exactly do they mean? The user experience provides a pleasant […]
Just like Yoast, this plugin has a free and paid version. The free version of Rank Math has all the basics and most of the features I’ve mentioned in this blog. Do you want to use the extensive analysis options, add multiple schema markups per page and immediately convert your accordion in […]
It is important that you have insight into the 404 notifications where you have visitors by countries. In addition to detecting broken links through these notifications, it can also provide inspiration for expanding your content. With the handy 404 monitor from Rank Math, you get an overview of all 404 messages that […]
Structured data or a schema markup is a piece of HTML that you can add to pages of your website. These pieces of code tell search engines what exactly a certain part of your content is. With structured data, Google and other search engines understand your website better and show you faster […]
With a good story you can touch, entertain and surprise your customer. But how do you make good content? How do you tell the story of your organization in a creative and effective way? What types of content fit your brand and message? And how are you better seen and remembered? Specialist Vincent Mirck […]
Netflix is a good example, but of course not every organization has access to so much data and money for this type of research. However, smaller organizations can also map out where the need lies based on search behavior and customer data. You can find these insights in many useful places. Think of […]
Ron Simpson of The Avocado Show got me thinking during his knowledge session. He said that porn, cat videos and memes are the three most viewed things on the internet. Three things that score through imperfection. “Then why are we all trying to play Hollywood? Why do we try to make the best trailers, videos […]
Inflation, rising energy and petrol prices, high rent and house prices… Everything is becoming more expensive, so purchasing power is falling and competition is rising. Add to that the disappearance of third-party cookies and you can conclude that the elusiveness of customers is greater than ever before. How can we move from […]
Recently, it has been hot topics in the communication profession. Governments and media institutes that are struggling with crumbling trust and an increasingly complex social playing field. There is also an increasing call from the socially conscious citizen and consumer for fairer, more transparent, more sustainable and safer. And the […]
As you have read, your job as a copywriter is not yet in jeopardy with an AI text generator. It is especially important that you can work well with this instead of just letting it work for you. It is up to you to provide the tool with good information […]
The tool started with the bullet points above and came up with several paragraphs of text. What immediately struck me was that the text is already more humane than that of other AI tools. The connection between the different sentences is not quite logical and here and there there is some repetition. It […]
AI Writer is primarily a fast tool for writing a text. For example, with AI Writer I can only type in the title of my future piece and the tool generates a complete article within 3 minutes. Unfortunately not in Dutch. But enough information to use as research for my […]
Writing texts is a very complex and complicated task, especially if you prefer to work as efficiently as possible. After all, it is not easy to produce texts that meet all requirements on the assembly line. Nowadays, more and more work is done by artificial intelligence and the collaboration between a human […]
As Eva Peek writes in her column, the word ‘er’ is often used in a passive form that doesn’t suit good journalism. For example, if you write: ‘It is said…’ then the reader is left with the question ‘by whom? Or if you write: ‘There are deaths…’ who kills, and where? The word ‘there’ says […]