Before we really close 2024, I would like to take you back to the highlights in the field of social mia. Trends have pass, new features have been phone number library launch and there have been many developments on the various platforms. I will share the most special and striking ones with you. May 2025 be a beautiful and successful year, whatever that means for you.
Currently, over 175 million people in
Europe are actively using TikTok every month. That is inde a lot of people and this number continues to grow.
The platform is best known for trending sounds that include making funny videos, challenges , viral dances, and a whole bunch of other TikTok trends that you can join. Here are two trends that got a lot of attention this year:
Brazilian Marketing: to go viral . In this trend, a combination of two videos was shown. A video in which strict regulation and transparency something happens where a situation does not go according to plan, such as a fall. At the moment of impact, the video of the creator (in this case the organization) is play in which they sell a product or service.
Gen Z marketing script trend: the trend in which Gen Z writes a marketing script. These videos went completely viral on TikTok. A slightly older person in your company, a ‘boomer’, reads a text written by Gen Z. This text contains typical Gen Z words such as: ‘no cap’, ‘demure’ or ‘+aura’.
These are just two trends highlight, but there were also trending sounds like ‘Did I tell u that I miss u’ and ‘Katana’, content like ‘ hong kong data behind-the-scenes ‘ clips of daily routines or creative processes, niche trends like ‘What’s in my bag’ and ‘Dopamine Menu’, dance challenges like ‘Taste Dance’ and humorous formats like ‘Always Two Steps Ahead’.
Most follow account on TikTok worldwide
The most follow account on TikTok is @khaby.lame. He currently has around 162.5 million followers and has also topp TikTok’s Who’s Who list .