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Risking too much in a promotion: the case of free Huawei smartphones

Who is willing to pass up a 2X1 or a 70 percent discount? Much less will the consumer ignore a promotion in which they reimburse the full cost of the product they purchased. Under that logic is that Huawei launched one of the most popular promotions this year. In Mexico, promotions have proven to be a strategy that surpasses others in effectiveness, the consumer loves the idea of ​​obtaining a profit in exchange for buying something they needed, a fairly intelligent position, but that in most cases results in mistrust because the company respects the terms. The Merca2.0 Research Department revealed in the “Ranking of Promotion Agencies 2019” that during 2018, the agencies invested 16 thousand 41 million pesos. While this 2019, the investment would be 17 thousand 472 million pesos, according to projections, which would indicate a growth of 8.9 percent.

Master play with the Mexican National Team
And how is that investment not going to grow, seeing the consumer response. Huawei’s example is relevant because it restored “faith” in promotions by risking too much Finland Mobile Database but coming out ahead. The promotion strategy of the smartphone brand focused on the Gold Cup, he said that if they bought a smartphone during the period that the tournament lasted, from June 10 to July 6 , and the Mexican National Team won the Concacaf contest, it would reimburse the cost of each phone. The Mexican National Team won and those who have bought a P30, P30 Pro, Mate 20 pro, M5 Lite and Matebook D , will have the money back, as confirmed by the Chinese firm on their social networks:

Finland Mobile Database

“If you trusted this great team, congratulations! Now it’s time to celebrate big. Get ready, we will soon have all the information to request a refund for your Huawei ”. If you trusted this great team, congratulations! Now it’s time to celebrate big. Get ready, we will soon have all the information to request a refund for your Thus, by presenting proof of payment, Huawei will refund the money to all who Brother Cell Phone List meet the requirements of the promotion. This move, although it was expensive for the company, is also decisive for its credibility and a positive history of promotions, which in the future will result in the best advertising investment they have made in many years.

Most of the actions of promotion agencies are concentrated in the point of sale, with 58.7 percent, then in experiential marketing, with 40.2 percent, and in promotion, with 31.5 percent. They are followed by brand presence and sales impulse with striking and creative actions, with 29.3 percent and sales impulse activations, with 17.4 percent. In this case, the impulse will reach everywhere, which is why technology companies are increasingly betting on promotions, in fact, this year they launched the pharmaceutical industry (19.6 percent) to sixth place among the industries that benefit the most in this sense, ranking fifth with 21.7 percent.

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