Six hours a day of a person in a chat is an indicator of how important it is for their development on a day-to-day basis. WhatsApp has a privileged place in the preference of users in countries like Mexico, where according to the survey “How do Mexicans use WhatsApp? 2019 Study ”of Applied Political Communication, specifically 17.37 percent spend more than six hours on average in chat. Not only the app has relevance of that magnitude, Facebook Messenger or Telegram have a similar importance, to the point that messaging applications occupy the main activity to be developed by digital users in the Mexican nation, according to the MX Internet Association. However, being so important in the lives of millions of people, the responsibility of the applications is parallel. That is why the challenges that we present below should be carefully reviewed:
Efficiency with companies
Although the possibility that companies can contact consumers in this way is currently in operation, the truth is that companies still do not have adequate processes Bahrain Mobile Database to develop a strategy and the sample is that they simply invite their users to communicate, but they don’t toast beyond that. Some companies such as airlines or banks do, but that is precisely why the messaging platform has the great challenge of providing security for brand customers.
Security is precisely a dilemma that at this moment the platform is being played. Although they insist that end-to-end encryption is the best they could do, some experts have shown with a video that in a hacker attack the images that were received could be tampered with. In fact, they were able to change the face for that of an actor, as can be seen in the following video:
Not only WhatsApp suffers from these challenges, like its competitor Telegram, the applications have suffered from clones available on Google Play, for example. A version that offered to be an extension of Telegram’s services, MobonoGram , appeared in the official store and was downloaded more than 100,000 times before being removed from the offer of the Google Play store. This is also Brother Cell Phone List a major challenge for WhatsApp because it is not exempt from creating applications that mimic it and the data of its users being provided to hackers. To avoid a crisis in this sense, companies can undertake a preventive campaign informing that they do not have an extension of their functions in other apps. In a statement on the company’s blog, they detailed – at the time – that they would temporarily block “accounts that use an unsupported version of WhatsApp instead of the official application.”