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The 5 figures that show the current digital consumer landscape

The digital user today is essential in all aspects for brands, advertising, electronic commerce, so it is important to know perfectly their behavior, their preferences, their choices Cambodia Mobile Database at every step they take on the web. The digital part is undoubtedly key for any strategist who considers himself a market observer, so we have below five figures that show the current panorama, get to know it!

In the world, spending on digital advertising would amount to 112.297 million dollars this year. The figures are clear in each segment and in each year. This 2019 search advertising will dominate, with an investment of $ 36,512.9.

The following timeline presents digital advertising spending in Mexico from 2011 to 2017, by device. During 2017, spending on mobile Internet advertising in Mexico amounted to approximately 16.6 billion Mexican pesos.

Cambodia Mobile Database

Among the occupations of digital users in Mexico, Facebook, WhatsApp, YouTube, Instagram and Twitter are their priority. In fact, the social network co-founded by Mark Zuckerberg is overwhelming in popularity, concentrating 99 percent of the preference.

14 percent of internet users in Mexico made a purchase from Brother Cell Phone List interacting with online advertising, 6 percent less than in 2018, according to the Internet MX and Digital Statistics Association.

Regarding content, in media such as magazines, for example, statistics show that the proportion of adults who read digital magazines predominates, since 9.3 percent of the readers of magazines surveyed in Mexico declared that they had read digital magazines in the twelve months prior, an increase of 8.4 percent compared to 2018.

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