Soccer moves masses, it is the sport with the largest number of fans in the world and that makes it a great business and attracts a large number of brands. A clear example of this is the controversial arrival of Antoine Griezmann at FB Barcelona. Why? At the end of last season, the French footballer (world champion in Russia 2018) said goodbye to Atlético de Madrid and, although it was not made official then, everyone began to wonder if his so rumored and speculated arrival at the Catalan club would take place. Once the hiring and pre-season period began, the mattress club did not pronounce on Griezmann’s departure, however it hired the Portuguese Joao Félix, who will wear the number 7, the same that the ‘Little Prince’ wore for five years.
During the last week the legacy of the Frenchman to Barcelona gained strength, especially after the termination clause of his contract of 120 million euros was paid on Friday. All this happened despite speculation about the existence of a contract between Atleti and the player, in fact the Spanish club threatened to file a lawsuit with FIFA.
A Frenchman at the Camp Nou
Despite all the controversy, this Saturday Barcelona began to carry out various marketing actions on social media and has broadcast videos of the player sending messages Bolivia Mobile Database to the fans, posing in front of the club’s crest and posing with the new jersey designed by Nike. Griezmann himself has spread several of these contents on his own social networks, making his arrival at the Catalan club official, and where the engagement he has with the action is evident, as he has generated thousands of reactions and comments. The French media cite the player’s statements about his arrival at the Camp Nou: “I wanted to come here and my family followed me; sometimes you have to make decisions. (…) I have fun on and off the pitch and hopefully it can bring a lot of joy and that we enjoy together ”.
What Barça and the French win
Since Neymar’s departure in 2017, Barcelona has not found a figure to replace him, not only on the pitch because of the Brazilian’s talent and his rapport with Lionel Messi and Luis Suárez, but also because of the marketing impact he has, both at the level merchandising with jersey, as in PR events and advertising. This is what he could win with Griezmann, at the time he was not so mediatic, but since Brother Cell Phone List his prominence in Atlético de Madrid and the Champions League, but especially for his work in the 2018 World Cup in Russia, they have catapulted him into another sphere, Today he is a player followed by thousands of fans and can be key in the marketing aspect for the clulé club.
Meanwhile, for the Frenchman it will also be an opportunity for a different exposure, naturally he will make an important leap in the sporting aspect, he is already one of the highest paid footballers in the world with income of 27.7 million dollars during the last season as a result of salary , bonuses and sponsorships. In fact, indirectly it can be good for the brands that you are an ambassador for, the potential of audiences they will reach will increase significantly; currently it is the image of Puma, Huawei … although it will not surprise if there are changes in the short term. The arrival of Griezmann to Barcelona shows the marketing, media and social media impact that football has, undoubtedly one of the biggest sports businesses today.