The saturation of content that exists in the different social media platforms is leading brands to pay more attention to the things they publish in order to continue achieving results. And it is that if we consider the data cited by the XLAB firm regarding that, in 2018, in spaces such as Twitter every 60 seconds 481 thousand tweets are launched or that 2.4 million Snaps are created on Snapchat, highlights the importance of doing things good and be more relevant than the rest of the brands and people who compete for the attention of the audiences. For this reason, here we tell you what are the contents that currently brands should stop publishing on social networks.
What should brands stop posting on social media today?
As shared by Social Media Today from its portal, these are the 9 contents that at this point brands will stop publishing on social networks:
- Overly promotional content
Stop publishing this type of content on social networks can be considered more than recommended today, brands must understand that the important thing is to add value to the audience not saturate them with promotions. Unfortunately, there are still many brands that make the mistake of assuming that what is valuable to them is just as important to their audiences, so they use social media as platforms to just try to sell, instead of considering what is really It is important to the people you want to reach, your target audience.
Instead of just conveying sales messages, brands should try to join conversations that are happening in these spaces. Hear what your audience discusses, read what the influencers of the segment say, etc. Brands should leverage rules like 80-20 or 5-3-2.
- Political or religious content
While it is true that consumers want brands to express their position on various key issues, they also need to understand that they should stop posting politics and religion on social media if they are doing so. These 2 issues in particular are areas where people have a very strong Armenia Mobile Database stance and generate divided opinions. When a brand publishes more content addressing these topics, it is less likely to connect with all members of its audience and become irrelevant or offensive to certain groups that do not share the same vision. Under this same point, brands must also understand that it is better to avoid publishing controversial things because they risk offending people and losing followers.
- Irrelevant viral posts
It can be very tempting for brands to leverage the latest vital memes as part of their audience content, especially when they have nothing in mind to share that day and their news feeds look empty, however good it may sound. idea, it is another of the contents that should be stopped publishing on social networks, this because there is a high possibility that the audience has already seen that content and then the brand has only wasted time publishing something that everyone has already seen. Rather than take up viral content, brands should bet on planning their content in advance and making sure that what they will publish is relevant to the audience. It is not bad to “get on the train” with the memes and publications that go viral, but it should not be abused so as not to take more attention to the content of the brand.
- Negative contents
There are places and times where it is more appropriate to express yourself regarding the concerns of customers and competitors, however, that place is not social networks, brands should stop posting negative and derogatory content on social networks when there are problems. If a dissatisfied customer complains on their Twitter account, brands must resist the temptation to retaliate. If the consumer is treated with respect and in a polite way, it is more likely that this person can be recovered as a customer of the brand.
- Contents with grammatical errors
Considering that social networks can also be understood as digital windows for brands and companies, it is important to avoid content having spelling or grammatical errors. Falling into these types of mistakes frequently will generate the impression that the company does not care about things. It is advisable to solve a problem like this is to read and review the copies before publishing them, or to turn to a collaborator to help review the content before it is shared on social networks.
- Content with brand inconsistency
The social media profiles of brands or companies are an extension of the brand itself, for this reason, all kinds of material that breaks with the consistency of the firm should also be stopped from being published on social networks. Although it is limited to the format that Brother Cell Phone List the social network allows, brands must understand that there is still creative control over the brand, its voice and its tone. With the above in mind, when planning content, it is advisable to consult the personal brand profiles to ensure consistency. Brands must think about what their ideal audiences will say on social media and how this will be said. Once with this, brands must ensure that the content created stays close to those styles and themes as much as possible.
- Mirrored content
Under this point we mean that brands must stop publishing the same content on social networks. While it is important to maintain consistency with aspects such as the voice of the brand, it can be considered a mistake to publish the exact same content on all the platforms where the brand has a presence. Brands should remember that all social networks are different and that they bring together people with different demographics and that they lend themselves better to certain formats, for example, LinkedIn is more for text while Instagram is entirely visual.
- Non-credited content
Although there is nothing wrong with sharing content from other people, in fact this can often help them, it is a fact that among the things that brands should stop publishing on social networks are content that do not give credit to the creators originals. Failure to do so can even result in problems, particularly when certain content is copyrighted, if images are used that the brand is not legally authorized to use, things can escalate quickly and lead to legal consequences. It is enough to remember the case of the Chinese artist Ai Weiwei and Volkswagen .
- Content full of hashtags
Finally, brands should stop posting pieces that are saturated with hashtags. Although these tags can be of great help for aspects such as increasing visibility, there is the possibility that the content becomes unreadable when hashtags are abused or that some (the most relevant) are diluted between so much tag and the expected result. Brands must choose well the hashtags that will accompany their content and ideally these should be the ones that are most relevant to both the public and the content.